BENGALURU, 19th June, 2018: Gray Matters Capital, an impact investor with a gender lens focused on enterprises working to improve access to affordable quality education and employability in India, has today announced the names of the eight participating organizations in the first cohort of its accelerator program – GMC Calibrator that was launched earlier in April this year.

The  GMC  Calibrator  is  India’s  first  accelerator  program  focused  on  improving learning   outcomes   via  better   ‘User   Engagement   Design’   of   mobile   apps   of enterprises in the ‘Learning to Earning’ space.

In line with the impact investor’s gender focus, this six month blended zero-equity accelerator program will have its cohort work towards its mission of reaching one million users by 2020, of which 50% will be women and girls. This is to be achieved through focusing on behavioural understanding of users leading to product tweaks that improve learner engagement. The accelerator will also provide support around product strategy, monetization, optimization, distribution and user testing.

LAQSH Job Skills Academy Pvt Ltd is one of the enterprises selected for the first cohort of GMC Calibrator.

Announcing the 2018 program cohort, Ragini Chaudhary, India CEO, Gray Matters Capital said, “The Jury of the GMC Calibrator arrived at the final eight based on the parameters of vision articulation; potential to address problems at scale; potential to be disruptive; team quality; scope for impact in terms of gender and affordability; and the suitability of the mobile app for the GMC Calibrator. We are betting on the mobile apps of these eight organizations to help change the education and skilling paradigm as well as bridge gender gaps in education and workplace participation in India.”

The Accelerator Program commences with an in-person immersion week in Bengaluru from 20th June 2018 with the cohort members getting mentorship and engaging in on-on-one workshops in the areas of behavioural design, mobile product strategy, monetization and product optimization.

The GMC Calibrator is an accelerator program powered by ZingerLABS as anchor mentors,  Final  Mile  Consulting  as  user  behaviour  specialists,  besides  Indian  Angel Network, Amazon’s AWS Activate, EDUGILD and CL Educate’s Worldwide Academia Industry Network (WAIN).

Raj  Lalwani  (Monetization  Lead  –  Ola  Play,  ANI  Technologies),  Siddharth  Mathur (Founder & CEO, Fastah) and Vishalini Paliwal (Senior Director, Product Manager, MindTickle) are some of the other mentors besides experts from partner organizations such as Worldwide Academia Industry Network (WAIN) and Final Mile Consulting which the cohort will have access to via growth vouchers for the six month duration of the program.

About Gray Matters Capital

Gray Matters Capital (GMC) is an Atlanta based impact investor with a mission to support “An education leading to a more purposeful life for 100 million women by 2036.” In India, it invests in for-profit education ventures with a focus on access to affordable quality education and on employability leading to a future job ready workforce  with  21st  century  skills.  Investments  in  education  focused  funds;enterprises with break through solutions in education with its edLABS initiative; building markets through ecosystem development and providing value beyond capital through portfolio management constitute the key focus areas of its India strategy.

To know more about Gray Matters Capital, visit: Get more details about the GMC Calibrator by clicking: